P.U.M.A. Certifications

Everyone has a story ... and ours is about P.U.M.A. (Professional Understanding for Management Awareness)  

We believe that brand management should be like a P.U.M.A. – it should be territorial, smart, quick to hunt opportunities, act quickly, survivalist by nature, and have the versatility that allows it to change as markets change. It should be well versed in its brand environment(s), clearly understood by every targeted group and be acceptable in every language or culture.

Getting a company’s brand accepted and included in the vocabulary of your targeted audience is the major responsibility of the brand management team.

Our P.U.M.A. is made to be a part of every brand vocabulary of every successful business around the world.

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P.U.M.P.™ Series (Potentials Unlimited for Management Personal)   

Also known as our Branding Series - Empowering Successful Executives 

If you want to increase your brand’s value, you must first have a true understanding of what a brand really is. A brand is not a name, a logo, or an advertisement. A brand is the promise of a relationship – the relationship that you build with your customers when they agree to do business with you. Your brand must be organic and come directly from your customer’s experience. In other words, if you talk the talk, you better walk the walk. 

PUMP Series helps your Brand build the right mindset within your management team. PUMP helps them understand how to build brand value, your brands unique role and how to protect your brand’s tangible and intangible value. 

Who should attend? 

Decision makers, finance, marketing, communications, and lawyers, and all that are involved in building and managing strong brands are encouraged to attend. 

IBSC™ Series (International Branding Specialist Certification) 

This is an in-depth certification developed around building the brand main driver's and develop managers capable of meeting current and future challenges of sustainable growth and profitability. 

Participants receive complete knowledge of everything a brand manager should be doing to build and protect your brand. 

Notes

•  There is a fee for the Certification Exam payable at the time registering for the exam.
•  Must be renewed every 5 years with a refresher workshop to be attended. 
• Organizations are recommended to send a team of 2 or more to the workshops. 
• The workshops are hands-on group training. 

Who should attend? 

Decision makers, finance, marketing, communications, and lawyers, and all that are involved in building and managing strong brands are encouraged to attend.  

 E.X.C.E.L.™ Series (Executive Career Excellence Learning)  

Brands require strong leadership and flexible, fresh mindsets to stay ahead of the competition, recognize new developments, ideas and advances for brand leadership. 

The EXCEL™ Series is a progression of workshops that will refresh the brand understanding of your leadership team. Why not learn to be the best? 

Who should attend? 

Decision makers, finance, marketing, communications, and lawyers, and all that are involved in leading and managing successful organizations are encouraged to attend.  

M.E.E.T.™ Series (Management Empowerment and Excellence Training)    

MEET™ helps organizations, large and small, meet today’s challenges. 

We start with an internal appraisal of employees’ performance and expected outcome, and then design a specific training program to help improve performance and increase productivity, measurable and based on expected return on training investment. 

MEET™ improves employee’s performance in quality, quantity, speed, safety, problem solving, attitude, ethics, motivation, leadership and communication. 

MEET™ can be customized for companies, colleges, NGOs, government agencies and professionals to help them build a unique brand management team. 

Let MEET™ show you how to make the difference in your Brand!