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P.U.M.A. Certifications

Our P.U.M.A. Collection story

Everyone has a story ... and ours is about P.U.M.A. (Professional Understanding for Management Awareness)  


We believe that brand management should be like a P.U.M.A. – it should be territorial, smart, quick to hunt opportunities, act quickly, survivalist by nature, and have the versatility that allows it to change as markets change. It should be well versed in its brand environment(s), clearly understood by every targeted group and be acceptable in every language or culture.


Getting a company’s brand accepted and included in the vocabulary of your targeted audience is the major responsibility of the brand management team.


Our P.U.M.A. is made to be a part of every brand vocabulary of every successful business around the world.


Get It Customized Now  


Ready to Get PUMASIZED! 

It's a Learning Journey

P.U.M.A. helps organizations realize greater ROTI through: 

  • Increased productivity and performance improvement 
  • Stricter adherence to corporate policies 
  • Improved customer satisfaction and loyalty
  • Increased employee morale and retention 
  • Increased revenue 

Plan a demo

P.U.M.A. Collection

P.U.M.P.™ Series

Learn more

 IBSC™ Series

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M.E.E.T.™ Series

E.X.C.E.L.™ Series 

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M.E.E.T.™ Series

Mike Salisbury Fellowship

M.E.E.T.™ Series

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Mike Salisbury Fellowship

Mike Salisbury Fellowship

Mike Salisbury Fellowship

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Inquires

Mike Salisbury Fellowship

Mike Salisbury Fellowship

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P.U.M.P.™ Series

Information

P.U.M.P.™ Series (Potentials Unlimited for Management Personal)   


Also known as our Branding Series - Empowering Successful Executives 

If you want to increase your brand’s value, you must first have a true understanding of what a brand really is. A brand is not a name, a logo, or an advertisement. A brand is the promise of a relationship – the relationship that you build with your customers when they agree to do business with you. Your brand must be organic and come directly from your customer’s experience. In other words, if you talk the talk, you better walk the walk. 


PUMP Series helps your Brand build the right mindset within your management team. PUMP helps them understand how to build brand value, your brands unique role and how to protect your brand’s tangible and intangible value. 


Who should attend? 

Decision makers, finance, marketing, communications, and lawyers, and all that are involved in building and managing strong brands are encouraged to attend. 

Workshops

1. Push Up Your Brand Workshop – 6 hours for 15 people 

2. Build Your Brand Value Workshop – 2 days 

3. Brand Strategy:

  • Strategic Marketing – 3 days 
  • Strategic Branding – 4 days

4. Delivering the Brand Strategy:

  • Selling the Brand – 2 days
  • Creating Marketing Metaphors – 2 days 
  • Advertising the Brand – 2 days
  • Branding your Web Presence – 2 days
  • Promoting the Brand – 2 days

Leadership Development:

  • Leading the Brand – 3 days

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IBSC™ Series

Information

IBSC™ Series (International Branding Specialist Certification) 


This is an in-depth certification developed around building the brand main driver's and develop managers capable of meeting current and future challenges of sustainable growth and profitability. 


Participants receive complete knowledge of everything a brand manager should be doing to build and protect your brand. 


Notes

  •  There is a fee for the Certification Exam payable at the time registering for the exam.
  •  Must be renewed every 5 years with a refresher workshop to be attended. 
  • Organizations are recommended to send a team of 2 or more to the workshops. 
  • The workshops are hands-on group training. 


Who should attend? 

Decision makers, finance, marketing, communications, and lawyers, and all that are involved in building and managing strong brands are encouraged to attend.  

Workshops

To acquire IBSC™, candidates must complete the following workshops to qualify setting for the IBSC exam: 

1. Build Your Brand Value Workshop – 2 days. 2. Brand Strategy:

  • Strategic Marketing – 3 days.
  • Strategic Branding – 4 days.

3. Delivering the Brand Strategy:

  • Selling the Brand – 2 days.
  • Creating Marketing Metaphors – 2 days.
  • Advertising the Brand – 2 days.
  • Branding your Web Presence – 2 days.
  • Promoting the Brand – 2 days.

4. Leadership Development:

  • Leading the Brand – 3 days.

Plan a demo

E.X.C.E.L.™ Series

Information

 E.X.C.E.L.™ Series (Executive Career Excellence Learning)  


Brands require strong leadership and flexible, fresh mindsets to stay ahead of the competition, recognize new developments, ideas and advances for brand leadership. 


The EXCEL™ Series is a progression of workshops that will refresh the brand understanding of your leadership team. Why not learn to be the best? 


Who should attend? 

Decision makers, finance, marketing, communications, and lawyers, and all that are involved in leading and managing successful organizations are encouraged to attend.  

Workshops

  1. Leading the Brand 1 – 3 days
  2. Leading the Brand 2 – 3 days
  3. Leading Professional – 3 days 
  4. Global CEO – 3 days 
  5. Leading Change & Organizational Restructuring – 3 days 
  6. Business Strategy, Leadership, and Change Management – 3 days 
  7. Leaderships Skills – 3 days
  8. Public Speaking Skills – 3 days 
  9. Team Building / Team Management – 3 days  

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M.E.E.T.™ Series

Information

M.E.E.T.™ Series (Management Empowerment and Excellence Training)    


MEET™ helps organizations, large and small, meet today’s challenges. 


We start with an internal appraisal of employees’ performance and expected outcome, and then design a specific training program to help improve performance and increase productivity, measurable and based on expected return on training investment. 


MEET™ improves employee’s performance in quality, quantity, speed, safety, problem solving, attitude, ethics, motivation, leadership and communication. 


MEET™ can be customized for companies, colleges, NGOs, government agencies and professionals to help them build a unique brand management team. 


Let MEET™ show you how to make the difference in your Brand! 

Why M.E.E.T.

Training and development can be initiated for a variety of reasons for an employee or group of employees: 

  • When a performance appraisal indicates performance, improvement is needed
  • To “benchmark” the status of improvement so far in a performance improvement effort
  • As part of an overall professional development program
  • As part of succession planning to help an employee be eligible for a planned change in role in the organization
  • To “pilot”, or test, the operation of a new performance management system
  • To train about a specific topic 

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Testimonials

Arab Bank

King Abdullah II Design and Development Bureau (KADDB)

Saudi Arabia Basic Industries Corp (SABIC)

“Very useful and beneficial... Which made it one of, if not the, best classes I ever attended … the instructor was amazing, fun and engaging” 

Saudi Arabia Basic Industries Corp (SABIC)

King Abdullah II Design and Development Bureau (KADDB)

Saudi Arabia Basic Industries Corp (SABIC)

“Highly informative and helpful … the instructor was outspoken, knowledgeable, excellent facilitator and cool”  

King Abdullah II Design and Development Bureau (KADDB)

King Abdullah II Design and Development Bureau (KADDB)

King Abdullah II Design and Development Bureau (KADDB)

“Insightful and intensive … the instructor was fun, knows how to grab the attention” 

Arab Banking Corporation (ABC Bank)

Aqaba Special Economic Zone Authority (ASEZA)

King Abdullah II Design and Development Bureau (KADDB)

“It was a wonderful opportunity that increased our knowledge … the instructor was fantastic” 

Aqaba Special Economic Zone Authority (ASEZA)

Aqaba Special Economic Zone Authority (ASEZA)

Aqaba Special Economic Zone Authority (ASEZA)

“Valuable, enriched our skills and enabled us to start a new way of thinking … the instructor knew how to motivate each one of us ... it was pleasure having him as an instructor” 

Sound Testimonials

Branding Science & Art - Expert

Yoursef Saleh, SABIC

Maha Beitar, Jordan Aviation

Naser Matahen, Arabian Trade & Food Industries

Ronza Gsous, ABC Bank

Write Us

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