Founder Message

As the founder of Identity Branding Forum, I wanted to build a non-conventional company. To become a unique company, we started in 2007 with a unique approach; we did not think out of the box, we threw the box away to focus on what no-one else has and can offer. What makes us unique is our own science and ability to lead and deliver change.

Quite a few doubted that we will make it; they did not expect us to be making continuous headway in both research and development and introduce a complete 360° ecosystem to revolutionize change, build sustainable disruptive brands.

From early on, we have always strived to do meaningful things that enrich our clients world with the resources we have. 

We did a lot of things that seemed impossible at the time. Many of those impossible things have now become a hallmark for many businesses across the world. And we haven’t stopped there. We are still doing things other people think are impossible, which we are super excited about.

We have long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But for us to stay ahead and sustainable, we had to stay uncomfortable to remain relevant; we had to focus on revolutionary ideas to drive the next big growth areas, lead change, and create new trends for businesses and people to grow – By the way, people have always been the center of all of our activities and products development.

What could be better? No wonder we are excited to work with business communities and people across the world. 

Don't worry, we will do great things together, simply because it's our aspiration!

Abed Baidas, Founder, Group Chairman & CEO