Founder Message

As the founder of Identity Branding Forum, I wanted to build a non-conventional company. To become a unique company, we started in 2007 with a unique approach; we did not think out of the box, we threw the box away to focus on what no-one else has and can offer. What makes us unique is our own science and ability to lead and deliver change.

Quite a few doubted that we will make it; they did not expect us to be making continuous headway in both research and development and introduce a complete 360° ecosystem to revolutionize change, build sustainable disruptive brands.

From early on, we have always strived to do meaningful things that enrich our clients world with the resources we have. 

We did a lot of things that seemed impossible at the time. Many of those impossible things have now become a hallmark for many businesses across the world. And we haven’t stopped there. We are still doing things other people think are impossible, which we are super excited about.

We have long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But for us to stay ahead and sustainable, we had to stay uncomfortable to remain relevant; we had to focus on revolutionary ideas to drive the next big growth areas, lead change, and create new trends for businesses and people to grow – By the way, people have always been the center of all of our activities and products development.

What could be better? No wonder we are excited to work with business communities and people across the world. 

Don't worry, we will do great things together, simply because it's our aspiration!


Abed Baidas, Founder, Group Chairman & CEO

Our Board Of Directors

Abed Baidas, Group Chairman

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Founder of Identity Branding Forum. A veteran  international consultant and an expert authority speaker on branding, social and economic matters. He is also a lead architect of global social economic initiatives. 

Prof. Dr. Ishaq Qutob

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Founder and President of Arab Student Aid International, U.S.A. Long career spanning from Sociology/Anthropology teaching to serving Arab students and academia worldwide. 

Michael Dermer

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Speaker, Author, Lawyer and Entrepreneur Authority. Founder and CEO of The Lonely Entrepreneur, USA. 

Aws Younis

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Founder and Managing Director  of Al Suwaidi Advocates & Legal Consultants, UAE 

Nabil Ayesh

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Founder and General Manager of RoyalTic Engineering, UAE  

Samar Al Kayed Baidas

Samar Al Kayed Baidas

Secretary of the Board of Directors

Our Team

Abed Baidas, Group CEO

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Founder of Identity Branding Forum. A veteran  international consultant and an expert authority speaker on branding, social and economic matters. He is also a lead architect of global social economic initiatives. 

Dr. Ali Abou Abbas, COO Projects Development

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Ali has a total of 15 years’ experience as a project manager, professor, and management consultant. He has five years of progressive experience in the development and oversight of academic programs, business and marketing strategies, and project management in different industries.  Ali is an active researcher who aims from his studies to contribute to knowledge and positive social change. 

Bashar M. Sadi, Chief Innovation Officer

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Bashar is a leading expert in the Enterprise Architecture and Integration with over 30 years of Business and Technology consulting experience.  He architected, designed and helped in successfully developing and deploying several well-integrated enterprise-wide technologies-based solutions, and was a key contributor to the offerings of several software houses in the region.

Bilal Shammout, Chief Data Officer

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Bilal has years of experience building ERP and CRM solutions. He also worked as a consultant and database programmer for a few international companies,i.e. microsoft.

Wesam Atia, Chief Media Officer

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Wesam is a vetran media specialist, content write-up and technically aware. Produced and co-produced several Projects, Films, Reality shows and Digital content. 

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