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Chairman Message

The role that businesses plays in society, and the expectations about the role it should play, have shifted dramatically in recent years. Along with this shift, society’s expectations about businesses have changed too. 


To help businesses develop the competence to lead in a changing world we had to look beyond the normal business practices.

In our pursuit for answers, we had to look at a diversified engagement model that is inclusive of all possible social elements that may impact a business future.


The Sustainable Human Development Protocol was the answer to the key question -  How could businesses develop the competence to lead in a changing world?


Abed Baidas 

Founder, Group Chairman & CEO

We take pride in what we do, and our lifelong journey in helping businesses and communities grow, continues to offer humanity the best it deserves. 

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