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Chairman's Message

We aim to enrich the future while we build the present for societies to grow and prosper. We made it possible for the world to achieve the social economic harmony through our Sustainable Human Development innovation, the tools to build it and position it, which translates to opportunities for partners, clients, communities, and humanity.

Abed Baidas 

Founder & Chairman  

Leading To Better Opportunities

Identity Branding Forum is a full branding services, multicultural sustainable human development organization. We provide strategic solutions to help businesses, communities, and people succeed and sustain growth.


  • Brand Identity Empowerment 
  • Social Economic empowerment 
  • Family Empowerment 
  • Sustainable human development  

Team Members

Ian Quartermaine

With vast experience in the international travel and event industry, Ian has a proven record in startup companies and opening new global markets. He is looking forward to sharing his insight and expertise with you. Experience: Travika Group, HelmsBriscoe, GetThere, Air New Zealand, Discover the World Marketing and British Airways. Years in Industry: 25+ Favorite quote: “If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success” – John D. Rockefeller.  

Rachelle Valladares

Rachelle Valladares is a serial entrepreneur and master networker. She has spent the past 35 years working for various international associations, corporate companies and startups based in the US and Europe.  She has extensive experience in: running organizations, event management, public speaking, team building, marketing, sales and training.  Included in the companies she has worked for/owned are: CSPAN, the International Federation of Liberal and Radical Youth, Telehouse, Democrats Abroad, Helms Briscoe, Dezika, Venue Success and Forwards from Fifty to name only a few. Rachelle is also very involved in the Women’s Entrepreneurial and support networks including Noi Club and Blooming Founders. Rachelle’s unique combination of experience and skills have led her to the position of Program Director for the Arab Women Convention.

Sebastiaan Douma

From his days at Hotelschool The Hague where he got his BBA-HM, Sebastiaan Douma has been a detail obsessed operations manager. As he grew through the ranks of caterers & venues in Europe and the US, he gained and understanding of the events industry from both a sales and operational perspective. With a persevering mindset to ‘get it right’ for clients he decided to found SD Consultancy, a venue finding agency for SME’s. He also works as the BENELUX Sales Manager for Dezika Commission Solutions and has been a board member of SITE GB. As Co-founder of London based Conference Agency Conference Success he is the man behind the spreadsheets and Gannt Charts as Logistics Director for the Arab Women Convention.   


Why Identity Branding Forum?

Identity Branding Forum translates clients' and partners brand values to an appealing social value, while maintaining brand promise and integrity. We provide strategic solutions to help organizations and communities (large and small) establish social economic partnerships to sustain growth, while inspiring the sustainable human development landscape, even during social economic downturns.   

Strategic Partnerships

Identity Branding Forum offers global partnership opportunities that will link you to the world.  Write us to find out how you can join the elite winning global network of Identity Branding Forum.


Our proprietary protocol (Sustainable Human Development) has led us to a significant creative recognition helping clients worldwide.  Write us to find out how we can help you. 

Partial Experience


Nike, Gucci, Channel, Dolce and Gabbana, Deisel, Hugo Boss,  Levi’s 501 jeans, General Motors, Ford Motor Company, Chrysler Corporation,  Saudi Arabia Basic Industries Corp,  Nabil Foods, Arabian Trade & Food Industries Co., United Toiletry Co.      


Arab Bank, The Housing Bank for Trade and Finance, Arab Banking Corporation, Housing Bank, Cairo Amman Bank, Jordan Kuwait Bank, Association Of Banks in Jordan,  EMTYAZ Investments, IEAI (Investors& Eastern for Industrial & Real Estate Investments), Kmart,  ARAMEX, Nicola Abu Khader & Sons,  Alghad Newspaper, Orange,  Rubicon 


Yarmouk University, Middle East University For Graduate Studies,  Sirte University, University of Tripoli, N.B.T.V.E Libya, Lebanese International University, Arabian Gulf University, University of Benghazi, Al-Qadisiya University, University of Tabuk, Omar-Almokhtar University, University of Holly Quran & Taseel of Sciences, Al Quds Open University 

Travel & Leisure

British Airways, Air New Zealand, HelmsBriscoe International, Alaska Airlines, Horizon Air, DRAGONAIR, Aloha Airline, Air North, Cruise West    


Aliens, Jurasic Park, Rocky, Romancing the Stone, Raider of the Lost Ark, The New Planet of the Apes and Moulin Rouge, Fast & Furious 7, Mission Impossible 4


Greater Amman Municipality, Aqaba Special Economic Zone Authority, King Abdullah II Design & Development Bureau (KADDB), The American Chamber Of Commerce in Jordan, A/E Business Council, Design Jordan, Jordan Forum for Business & Professional Women,  Saudi Arabia Tourism Commission, Emirates Identity Authority, Dubai Airports, Banque du Liban, 

Promo Video

Identity Branding Forum Promo

تاريخ من الانجازات العالمية

يقدم هذا الفيلم نبذة عن تاريخ وانجازات المنتدى لتطوير الهوية المؤسسية ومؤسسه د. عبد بيدس

Documentary Trailer Video

Identity Branding Forum first documentary on Hejaz Railway.

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